TRADE SHOW DISPLAYS AND BOOTHS

Benefits of Trade Show Displays

Make a Lasting Impression

Fact: First impressions set the tone for all future business engagements. At Southeast Exhibits, we understand that your booth is crucial for creating a lasting impression. It’s important to remember that attracting high-quality leads is one of your primary goals at tradeshows, which means that every aspect of your exhibit’s design and construction must be carefully considered.

Your trade show booth needs to stand out, and its design should effectively communicate your brand message and resonate with potential clients. With our wide range of modular displays and custom booths, we can help you make a powerful impact that will leave prospects talking about your business long after the trade show.

Increase Engagement

Creating an unforgettable experience for leads is equally important as making a good first impression. Again, your exhibit booth is key to creating a memorable trade show experience for attendees. Your booth choice, color scheme, and brand messaging are some elements that can help make your brand unforgettable.

Our unique design and production pipeline focuses on increasing attendee engagement regardless of your industry or budget. We’ll help you design or select a pre-made booth that attracts leads and encourages them to engage with your brand.

Increase Brand Visibility

While every exhibitor expects to stand out at a trade show, it’s easier said than done. Picking a generic exhibit design won’t pull leads to your booth, especially since attendees are spoiled for choice on the trade show floor.

This is where we come in.

We specialize in designing and fabricating eye-catching trade show booths that can draw prospects to your exhibit. For instance, our 10×10 modular booths are perfect for a tight budget. We include modular kits such as display shelves, counters, and lighting components that allow you to build a custom booth that stands apart from your competition and increases your brand’s visibility.

Drive Sales

An effective trade show marketing strategy should focus on driving sales. However, you’ll need a well-thought-out exhibit booth design to achieve this goal. Think about it. Most trade show attendees are professionals seeking innovative products and services. They are more likely to consider your business if your trade show booth inspires confidence.

Our catalog speaks for itself. Every design, from our 10×10 modular booths to our custom truss displays, focuses on one goal: Driving sales.

Our unique booth designs will play a significant role in ensuring that you attract quality leads that will either purchase your product on the spot or make a genuine commitment to reach out to your business.

Types of Trade Show Displays

Picking a trade show display without considering how its unique properties will impact your goals is one of the worst trade show marketing mistakes.

This section will give you an idea of our trade show booth options and when each design is appropriate, depending on your exhibits, configuration preferences, and available space.

Custom Trade Show Displays

Regarding trade show displays, custom trade show booths are the cream of the crop. Our custom booths are designed to showcase your products in a memorable way and leave your prospects with a lasting impression of your brand.

Our designers will guide you through the conceptualization stage, refining your ideas while considering your trade show objectives and brand message. Additionally, our fabrication team can build your bespoke trade show booth using a diverse selection of sturdy materials such as wood, metal, fabric, and acrylic.

Examples of our custom trade show booth options include:

• Double-decker booths: These custom booths have two exhibiting levels. They provide ample space to showcase your products while impressing your prospects.
• Branded environments: This option immerses your prospects into your exhibits and brand message. We recommend branded environments if driving engagement is one of your key trade show goals.
• Interactive booths: This custom booth type features interactive elements such as touch screens and product demos. Interactive booths allow your prospects to interact with your products and services.

Portable Trade Show Displays

Logistics are crucial to your trade show success, especially if you attend multiple events. Look no further than our portable display options if you need a trade show display that’s easy to store, transport, set up, and dismantle.

Not only are our portable displays easy to transport and set up, but they are also a great option if you are on a tight budget. Moreover, we have a wide range of options available, including:

• Pop-up displays: These displays are made from a collapsible frame and a durable fabric ideal for advertising your brand.
• Tabletop displays: Simple, chic, and elegant, our tabletop displays allow you to interact one-on-one with your prospects. We also offer multi-panel stretch-printed fabrics to serve as a backdrop for your tabletop display and advertise your brand.
• Banner stands: Our banner stands are perfect for a clutter-free, minimalist exhibit space. They feature a retractable banner with your branding message that can be pulled out and attached to a pole.

Modular Trade Show Display

Our modular trade show displays are perfect if you’re seeking an affordable exhibit booth with high flexibility and customization. As the name suggests, modular trade show displays consist of pre-fabricated building blocks that you can use to come up with different layouts and designs.

Some of the modular trade show display types we offer include:

• Inline booths: These booths are designed to fit in a row with other booths. They come in 10×10 and 10×20 sizes.
• Island booths: Unlike inline booths, island booths are designed to free stand in the middle of a show floor. You can configure their modular blocks to create different layouts.
• Hybrid booths: These booths combine the wow factor of custom booths with the flexibility and affordability of modular booths. Hybrid booths are perfect if you don’t have the resources to invest in a custom booth.

Design Elements of Trade Show Displays

When it comes to exhibit booths, the design elements are just as important as your exhibit. The right design elements complement your exhibit while encouraging prospects to spend time at your booth and engage with your products and services.

We recommend focusing on the following crucial design elements regardless of budget or exhibit type.

Graphics

Trade show graphics are arguably the most important design element of your trade show booth. Besides your booth design, catchy graphics help your exhibit stand out and draw high-quality clients to your booth.

However, designing impactful trade show graphics is easier said than done, especially if you don’t have an experienced in-house design team. Fret not. Our talented designers can help you design eye-catching graphics that convey your brand message while matching the aesthetics of your booth.

Depending on your budget and intent, we can use images, videos, and infographics to showcase your products and services. Moreover, we utilize a minimalist design philosophy to create simple but effective trade show graphics that won’t overwhelm or confuse your leads.

Layout

A thoughtful exhibit booth layout serves two purposes: To attract attendees to your booth and encourage them to spend time engaging with your products and services. We can help you achieve both goals through furniture selection and the clever use of your booth space.

The best part is that our team can create unique booth layouts regardless of your budget. For example, we will help you select functional and comfortable trade show furniture that you can use to create lounge spaces where your prospects can relax and learn more about your brand.

Furthermore, we will test different layouts to develop a functional booth layout that encourages prospects to move through your booth logically. Most importantly, our input will ensure that your furniture, display cases, and booth layout are consistent with your brand aesthetic, tradeshow graphics, and brand messaging.

Lighting

Lighting can make or break your trade show exhibit. Not only does proper booth lighting draw attention to your exhibit, but it also sets a welcoming and engaging atmosphere for your trade show display. Now, we know that setting up booth lights can seem like rocket science, but our design team will help simplify the process by helping you select light setups that match your booth style while sticking to your budget.

For instance, we can incorporate different lighting styles to create a visually engaging and dynamic booth environment. Moreover, we will utilize ambient, strobe, and spotlights to create focal points in your booth. This approach will help pull attendee focus to high-interest areas such as product demos and interactive exhibits.

Messaging

Fact: It’s not about the message. It’s about how you present it. Look, the trade show floor is a busy and dynamic place. Attendees have limited time to explore unlimited exhibits. Your message has to hook prospects and keep them interested long enough to learn about your brand.

We use a multi-layered approach to help you create effective brand messaging that cuts through the noise at the trade show floor and imparts important information to your prospects.

Our messaging technique covers the following:

• Long-distance signage: We use bold fonts and high-contrast colors on high-height booth areas to get your brand message noticed from everywhere on the trade show floor.
• Mid-distance signage: We utilize striking graphics and an engaging messaging format to draw in prospects as they walk close by your booth.
• Short-distance signage: We create engaging and informative copy that your prospects can read when standing in your booth. Our talented copywriting team will help you create messaging that encourages prospects to explore your exhibit and commit to future transactions with your business.

Tips for Successful Use of Trade Show Displays

A lot goes into achieving trade show success. Sure, an effective exhibit booth design plays a significant role in meeting your trade show objectives. However, it would help to have a comprehensive trade show strategy to guarantee a return on investment (ROI).

We have compiled a list of general tips that will allow you to leverage the marketing power of trade shows, grow your business, and ensure a successful and hassle-free event.

Pre-show planning 

Planning for a trade show can guarantee your success long before you participate in the event. Your pre-show plan should cover budget allocation, trade show objectives, selecting a booth builder, and training your staff.

Everyone invested in the event should provide input during this stage to ensure that you have a comprehensive and fool-proof event plan.

Define Your Trade Show Objectives 

Trade show events can help you grow your brand in various ways. However, you may spread yourself thin if you don’t define your tradeshow objectives before participating in an event. Moreover, defining your objectives allows you to focus your resources on promising but realistic outcomes.

Your trade show objectives could be a combination of the following:

• Showcasing new products
• Generating leads
• Building brand awareness
• Conducting marketing research
• Gauging your competition

Like in the pre-planning stage, it’s crucial that you involve employees participating in the event to ensure all key players understand your trade show goals.

Train Your Staff

Don’t make the mistake of staffing your exhibit booth with untrained personnel. Sure, you may cut costs in the short term, but having an untrained staff represent your brand could have devastating long-term repercussions for your business.

We recommend that you partner with an experienced trade show coach for the best results. They will prepare your staff for the high-stress and dynamic trade show floor environment by coaching them on how to present themselves, engage with attendees, and leave a positive impression on attendees.

Furthermore, a trade show coach will conduct mock trade show interactions with your staff to ensure they know about the products or services you’ll showcase during the event.

Offer Incentives

Who doesn’t love freebies? Nothing pulls leads faster to your booth than free trade show swag. Complimentary gifts encourage prospects to spend time at your booth, learn about your brand and engage with your exhibits. Moreover, branded trade show swag will advertise your business long after the event.

Have an Effective Follow-up Strategy

Not following up with prospects after the show is one of the worst trade show mistakes. Think about it, how can you justify your display cost without an accurate way of gauging the impact of your exhibit? We recommend assigning a staff member to collect contact information from prospects who express interest in your products and services.

This information should be forwarded to your home office, so your marketing team can send personalized follow-up emails or phone calls to get in touch with the prospects and incorporate them into your sales pipeline.

Professional Services For Trade Show Displays

Participating in a trade show event can be resource-intensive, but you can maximize your budget and minimize stress by utilizing professional services.

Consider the following trade show professional services, especially if you want to focus on your trade show strategy and avoid the stressful aspects of designing, building, and installing trade show displays.

• Booth design and fabrication: A trade show booth design and fabrication company will partner with you in creating a trade show display that meets your specific needs and budget. At Southeast Exhibits, we will help you conceptualize and design a trade show booth that represents your brand and compliments your trade show goals. We offer a comprehensive production pipeline that includes 2D concept design, 3D renderings, booth fabrication, and shipping logistics.
• Graphics design: Trade show graphic design companies specialize in creating custom, eye-catching graphics for your exhibit booth. We have a dedicated graphic design team with vast experience in designing impactful booth graphics, informative messaging, and signage that aligns with your brand mission and trade show goals.
• Logistics and Installation: Figuring out your exhibit booth’s transportation logistics and installation process can be a frustrating experience. The good news is that our dependable logistics and installation services cover shipping coordination, booth installation, and dismantling. With our services, you can confidently attend events in unfamiliar areas knowing our team has you covered.
• Trade show consulting: Are you uncertain about participating in a trade show? Don’t worry. We can help you set achievable trade show goals, develop a cost-effective budget and connect you with experienced trade show coaches to train your staff for success.

Why Partner With Trade Show Professionals?

Although a hands-on approach to planning and participating in trade shows can be fulfilling, it is advisable to team up with trade show professionals for the following reasons:

• Trade show professionals can leverage their vast experience to fine-tune your strategy and help you recognize opportunities for success.
• Planning and participating in a trade show is resource intensive. Partnering with trade show professionals saves time and allows you to focus on aspects of the event that demand your focus.
• Trade show professionals leave nothing to chance. They will handle every aspect of your exhibit with care and professionalism. As a result, you can expect a high-quality exhibit that compliments your trade show goals while impressing your prospects.
• Working with trade show professionals saves you money in the long run. Professionals will help you make the most of your budget while helping you avoid costly mistakes. Moreover, you get to leverage their business networks and trade show expertise to your advantage.
• Partnering with trade show professionals guarantees a high-quality exhibit that attracts leads, sets you apart from the competition, and engages prospects. The result is an increase in your return on investment (ROI).

How To Choose The Right Trade Show Service Provider

Given the importance of partnering with the right trade show service provider, We recommend that you consider the following factors when choosing a service provider:

• Experience: Only consider trade show service providers with experience and a track record of successful trade show events. Review case studies and examples of their work to find out if they are the right pick for you.
• Communication: Partner with a provider that communicates clearly with you. They should provide helpful answers to all your concerns and questions.
• Pricing: The best trade show service providers will offer solutions that fit your budget. Moreover, their pricing should be straightforward and transparent, with no hidden costs.
• Services offered: Make sure a provider offers a comprehensive service package covering all your trade show needs. This will prevent the need to deal with multiple trade show service providers.
• Customer service: Consider a trade show service provider with a reputation for excellent customer service. You can ask for references and check online reviews to find a provider who values their customers and is committed to their success.

Trade show displays are an effective marketing tool for businesses seeking to generate new leads, promote their products, engage with prospects, and conduct market research. However, a poorly designed exhibit booth can do more harm than good.

We recommend partnering with a professional design and fabrication service to help you select a display that meets your budget and trade show goals. At Southeast Exhibits, we can utilize the design elements of trade show displays to bring your vision to life and create an exhibit display that attracts quality leads while accurately representing your brand.

Are you interested in learning more about trade show displays? Give us a call today and we can answer any questions you have.