Now that we have your attention, we are not referring to "pre-gaming" in the sense of drinking heavily before a trade show. Although, I'm sure a lot of exhibitors would love to adopt the ritual of taking several shots before taking to the trade show floor. We totally...
Tabletop displays are one of the most effective, yet underutilized and grossly underappreciated trade show marketing mediums. These portable, lightweight displays are easy to assemble and offer a powerful promotional punch if done right. Typically, you see two types...
The halfway point of the 2017 trade show season is upon us. Yes, it's really July. It seems like we were just gearing up for the new year. Now here we are, returning from the holiday weekend preparing to finish this trade show season strong. Are you "raring to go" or...
First impressions are everything, especially at trade shows. Heavy competition for the attention of attendees must be met with unmatched creativity. Well-designed trade show exhibits are vitally important but the experience attendees have in your booth is what will...
Making midyear adjustments and comparing results from past trade shows can position a brand for compelling success during the second half of the trade show season. This is an opportune time to eliminate strategies and tactics that haven't delivered a favorable ROI....
As the saying goes, "familiarity leads to contempt". Contempt may be a strong word in this case. But after exhibiting at trade show after trade show, becoming bored with your exhibit is not uncommon. Fret not! Fortunately, there are many creative and cost-effective...
Let's face it. No brand wants to admit that their trade show experience is lacking. A hefty investment of time and money goes into the design and build of a trade show exhibit. But where a lot of brands miss the mark is with the overall experience. We liken...
Updating your booth can seem daunting and expensive but it doesn't have to be. There are certain elements that can add visual impact without the hefty price tag. These 3 elements will give your booth a "fresh face" and increased engagement: 1. Wow with Impactful...
If you were to take a peek inside hotel room trash cans after a trade show, you might be disappointed with what you see. While a visitor to your booth might be happy to take that t-shirt with your company’s logo emblazoned across the front or that stress ball with the...