Blog

3 Tips for “Pre-Gaming” Before a Trade Show

Now that we have your attention, we are not referring to "pre-gaming" in the sense of drinking heavily before a trade show. Although, I'm sure a lot of exhibitors would love to adopt the ritual of taking several shots before taking to the trade show floor. We totally...

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Trade Show Triumph — A Tale of Two Tabletop Displays

Tabletop displays are one of the most effective, yet underutilized and grossly underappreciated trade show marketing mediums. These portable, lightweight displays are easy to assemble and offer a powerful promotional punch if done right. Typically, you see two types...

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Midyear Trade Show Strategy Checklist

The halfway point of the 2017 trade show season is upon us. Yes, it's really July. It seems like we were just gearing up for the new year. Now here we are, returning from the holiday weekend preparing to finish this trade show season strong. Are you "raring to go" or...

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3 Trends to Innovate Your Trade Show Exhibit

First impressions are everything, especially at trade shows. Heavy competition for the attention of attendees must be met with unmatched creativity. Well-designed trade show exhibits are vitally important but the experience attendees have in your booth is what will...

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Midyear Reset: 8 Quotes for Trade Show Success

Making midyear adjustments and comparing results from past trade shows can position a brand for compelling success during the second half of the trade show season. This is an opportune time to eliminate strategies and tactics that haven't delivered a favorable ROI....

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Revive Your Trade Show Exhibit with Furniture

As the saying goes, "familiarity leads to contempt". Contempt may be a strong word in this case. But after exhibiting at trade show after trade show, becoming bored with your exhibit is not uncommon. Fret not! Fortunately, there are many creative and cost-effective...

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3 Hacks to Reboot Your Booth

Updating your booth can seem daunting and expensive but it doesn't have to be. There are certain elements that can add visual impact without the hefty price tag.  These 3 elements will give your booth a "fresh face" and increased engagement: 1. Wow with Impactful...

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Giveaways, Not Throwaways: What Trade Show Attendees Want Today

If you were to take a peek inside hotel room trash cans after a trade show, you might be disappointed with what you see. While a visitor to your booth might be happy to take that t-shirt with your company’s logo emblazoned across the front or that stress ball with the...

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