Now that we have your attention, we are not referring to "pre-gaming" in the sense of drinking heavily before a trade show. Although, I'm sure a lot of exhibitors would love to adopt the ritual of taking several shots before taking to the trade show floor. We totally...
Making midyear adjustments and comparing results from past trade shows can position a brand for compelling success during the second half of the trade show season. This is an opportune time to eliminate strategies and tactics that haven't delivered a favorable ROI....
Let's face it. No brand wants to admit that their trade show experience is lacking. A hefty investment of time and money goes into the design and build of a trade show exhibit. But where a lot of brands miss the mark is with the overall experience. We liken...