It's not a secret that participating in trade shows is an effective method of growing your customer base and boosting brand visibility. However, trade shows aren’t a perfect marketing solution, they are notorious for being expensive and labor-intensive. With this in...
Giveaways have long been a staple at trade shows, and it's hard to leave one without a bag full of branded trinkets, cups, caps and other useless junk to fill your house with. However, if you look beyond the wastefulness and crass consumerism of this entire charade,...
Fact: Trade shows are among the most powerful marketing platforms available. However, succeeding at a trade show is now more challenging than ever. Several factors, including the effects of COVID-19 and the rise of digital marketing, have had a notable effect on trade...
If you have ever been to a tradeshow, you'd understand why some business owners believe participating in one is a waste of time and money. After all, why would you stand all day, selling your heart out without knowing if you'll make a sale or convert a potential...
First impressions are critical in the world of business. According to New York Image consultants, what you wear is just as important as your smile. Projecting confidence can improve your opportunities for success in business, as well as personal life. Here's the...
Undeniably, social media can be a marketing powerhouse. You can use it to generate awareness for your products and exponentially grow your client base. Plus, all the major social media platforms are free; it's the perfect marketing solution, right? Well, not to rain...
What if I told you there's a universal trade show language that will attract prospects to your booth and maximize your return on investment? The kicker? Everyone, regardless of language or culture, learns this communication style at a young age. Unfortunately, we use...
“How to Jump Start your Exhibiting Success” is an online trade show training program that’s a treasure trove of practical and effective strategies. This program contains potent real-world solutions you can easily implement to rejuvenate your stagnant trade show...
Susan Friedmann was previously operating as The Tradeshow Coach and this web-page is a historical account of her former role in operating The Trade Show Coach website. As an internationally recognized and respected “how to” coach in the trade show industry, Susan...