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Why Do You Need a Trade Show Coach

Why Do You Need a Trade Show Coach

It's not a secret that participating in trade shows is an effective method of growing your customer base and boosting brand visibility. However, trade shows aren’t a perfect marketing solution, they are notorious for being expensive and labor-intensive.  With this in...

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10 Tips To Use Giveaways Effectively During Trade Shows

10 Tips To Use Giveaways Effectively During Trade Shows

Giveaways have long been a staple at trade shows, and it's hard to leave one without a bag full of branded trinkets, cups, caps and other useless junk to fill your house with. However, if you look beyond the wastefulness and crass consumerism of this entire charade,...

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Why Expert Coaching is Crucial to Your Trade Show Success

Why Expert Coaching is Crucial to Your Trade Show Success

Fact: Trade shows are among the most powerful marketing platforms available. However, succeeding at a trade show is now more challenging than ever. Several factors, including the effects of COVID-19 and the rise of digital marketing, have had a notable effect on trade...

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Maximizing Tradeshow Return-On-Investment (ROI)

Maximizing Tradeshow Return-On-Investment (ROI)

If you have ever been to a tradeshow, you'd understand why some business owners believe participating in one is a waste of time and money. After all, why would you stand all day, selling your heart out without knowing if you'll make a sale or convert a potential...

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Virtually Attired: 7 Tips to Dress for Cyberspace Success

Virtually Attired: 7 Tips to Dress for Cyberspace Success

First impressions are critical in the world of business. According to New York Image consultants, what you wear is just as important as your smile. Projecting confidence can improve your opportunities for success in business, as well as personal life.  Here's the...

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How to JumpStart Your Exhibiting Success

How to JumpStart Your Exhibiting Success

“How to Jump Start your Exhibiting Success” is an online trade show training program that’s a treasure trove of practical and effective strategies. This program contains potent real-world solutions you can easily implement to rejuvenate your stagnant trade show...

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About Susan Friedmann

About Susan Friedmann

Susan Friedmann was previously operating as The Tradeshow Coach and this web-page is a historical account of her former role in operating The Trade Show Coach website. As an internationally recognized and respected “how to” coach in the trade show industry, Susan...

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