From one industry or event to the next, the cost of attending and exhibiting at a trade show can vary widely. But it’s still fairly safe to say that when you combine all of the exhibit and travel fees, each show is a significant marketing expense. Whether your...
From high fashion to home interiors to trade show displays, here’s one thing we know about design trends: they come and they go. When it comes to trade show design, some are of the opinion that trends aren’t worth following; while others would argue (successfully, we...
Technology has a way of changing things, and trade shows are no different. While trade show displays once differed by graphics and configuration alone, today’s marketers have a wide range of technology options that can create a unique experience at their booth for...